Posts Tagged ‘Food Manufacturers’

It’s a proven fact that most people change their eating habits and lifestyle choices only after a serious health scare such as a heart attack or a diabetes diagnosis. Still, in many cases that may not be enough. Old habits tend to die hard, but often there are also not many alternatives to what they’ve been doing in terms of eating right and taking care of themselves.

A recent study found that most consumers after being confronted with a major health crisis were still influenced in their choices by factors other than what’s good for their health. For example, people can find it difficult to change their long established eating habits, says Dr. Yu Ma, an economics professor at Alberta School of Business and author of the study. Another highly influential factor is price, he says. If they get a good deal on a particular item, they will go for it, and if it’s too expensive, they will stay away, no matter how much they would benefit healthwise.

Another issue is what he calls the “health halo effect.” Most people divide foods simply into two categories: healthy and unhealthy, he says. If something is considered healthful, e.g. a salad or a breakfast cereal, as opposed to a cheeseburger or a sugar-laden donut, people tend to overindulge in the “healthy” stuff without much further thought. We have seen that phenomenon when, for example, fat-free cookies came on the market and many believed they could consume those in almost unlimited quantities because of the absence of fat. Of course, eliminating the fat did not make those cookies less caloric, and the results became apparent soon thereafter.

Another study, this one on heart attack and stroke patients, showed that nearly 15 percent did not alter their eating and lifestyle habits after the incident, including poor diet choices, lack of exercise and smoking. Less than half of all participants in the study reported having made at least one change, and less than a third said they made several improvements. Only 4 percent claimed they did everything that was recommended to them to prevent further deterioration of their health.

Much of the unwillingness or inability to make healthier diet and lifestyle choices can be blamed on the widespread confusion among the public due to the ceaseless onslaught of sometimes contradictory messages in the media about health matters. In addition, many of the warnings issued by experts are hard to heed by consumers who are oftentimes ignorant, if not intentionally kept in the dark, about the nutritional quality of their food supply. For instance, recommendations to avoid high fat, salt and sugar content may be well-meaning, but they are by and large useless when ingredients lists are hard to decipher or when restaurants aren’t required to follow any dietary guidelines or to post nutritional information on their menus.

“I think people are interested in making changes and they are heeding the warnings,” said Dr. Sara Bleich, an associate professor of health policy at the John Hopkins School of Public Health to NBCNews. “But when it comes to food, it’s much more complicated. Cereal, for example, has a tremendous amount of added sugar. And not everyone understands that breakfast foods like muffins and pastry, things that people don’t consider to be a dessert or an indulgence, pack a lot of sugar.” Similar concerns apply to salt in countless processed foods, many of which don’t even taste salty, and certain types of fats, some of which are obscured by arbitrary serving descriptions on food labels.

Undoubtedly, more and more people want to be better informed about nutritional health and be empowered to make the right choices. With growing consumer demand for further regulation and protection, that may be feasible over time. But for now, it’s an ongoing uphill battle, and most of us have to fend for ourselves as well as we can.

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Timi Gustafson R.D. is a registered dietitian, newspaper columnist, blogger and author of the book “The Healthy Diner – How to Eat Right and Still Have Fun”®, which is available on her blog and at amazon.com.  For more articles on nutrition, health and lifestyle, visit her blog, “Food and Health with Timi Gustafson R.D.” (www.timigustafson.com).

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If you want to know how food will be manufactured, distributed and consumed tomorrow, just follow the money. Venture capital firms in Silicon Valley and elsewhere have begun shifting their almost exclusive focus on high-tech startups to more mundane enterprises such as food producers and food sellers. Is the food trade turning into the next gold rush? Maybe not right away. But there are developments on the horizon that will possibly change the food industry as we know it.

Last year, venture capitalists have reportedly poured over $350 million into startup companies that deal in one way or another with food. That’s a seven-fold increase from 2008.

Khosla Ventures an investment group founded by Vinod Khosla, a former CEO of Sun Microsystems, for example, has spent seed money on half a dozen food-related startups, especially the kind that seek to improve manufacturing methods in terms of nutritional quality and environmental impact.

One of Khosla’s beneficiaries is Hampton Creek Foods, a food technology company based in San Francisco that has developed a plant-based egg substitute. The idea is to give food manufacturers an alternative to using regular eggs in their products. “Beyond Eggs,” as they call their invention, can not only help to cut costs because it’s cheaper than eggs, it’s also safer and does not involve cruelty to animals.

Laying hens in industrial egg farms are confined to small wire cages that afford each a space smaller than a sheet of letter-sized paper. That’s not only hard on the hens but also increases the risk of disease outbreaks like Avian Flu and salmonella poisoning, says Josh Tetrick, the company’s founder and CEO.

And in terms of costs, industrial egg production is not sustainable either, he says. The reason why egg prices keep rising is that laying hens require enormous quantities of feed to generate this many eggs. “It’s an outdated and inefficient system that is a breeding ground for foodborne bacterial illnesses.”

Like Tetrick, his financial backers see a future in food safety and sustainability issues. “Part of the reason you’re seeing all these V.C.’s get interested in this is the food industry is not only massive, but like the energy industry, it is terribly broken in terms of its impact on the environment, health, animals,” he says.

Small startups are in a better position to come up with alternative solutions. Big Food will have a much harder time in the area of innovation. “I wouldn’t bet my money that Cargill or ConAgra are going to innovate here,” said Samir Kaul, a partner at Khosla, to the New York Times.

Not all investors in food-related startups want to get involved with the manufacturing side of the business, which is considered complex and not as profitable. Many are more comfortable with service-oriented ideas like how to better connect fledgling enterprises with customers through new technologies. But the field is widening.

Of course, food companies have enjoyed backing from risk-taking venture capitalists in the past. StarbucksP.F. Chang’s and Jamba Juice, all dominating in their respective markets now, could not have gotten off the ground without help from their early investors. But what seems different with this latest trend is that it takes place in a climate of changing consumer behavior. More than ever, people want to know what goes into their food, whom they can trust, how their choices affect their personal wellbeing as well as the environment. They are also aware they are not alone with their concerns.

For instance, the online service meetup.com has a category called “Food Startups,” which helps facilitate meetings between food lovers, entrepreneurs, investors, activists, food critics, journalists, bloggers and everyone else who is passionate about food and technology. If you don’t feel represented by any of the existing meetup groups, you can also start your own. Who knows, perhaps you’ll get a little backing for your ideas, too.

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Timi Gustafson R.D. is a registered dietitian, newspaper columnist, blogger and author of the book “The Healthy Diner – How to Eat Right and Still Have Fun”®, which is available on her blog and at amazon.com.  For more articles on nutrition, health and lifestyle, visit her blog, “Food and Health with Timi Gustafson R.D.” (www.timigustafson.com).

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Obesity Must Be Addressed on Multiple Levels

February 24th, 2013 at 2:36 pm by timigustafson

Obesity has grown into an alarming public health crisis, and there is no telling when or even whether we will be able to get this epidemic under control. Over two thirds of Americans now struggle with weight problems, and there is no consensus among the experts over the precise causes. Recommendations for countermeasures range from calls for more government involvement to greater responses from food manufacturers and restaurant operators to better health education of the public.

Recent legislation for the improvement of nutrition standards of school lunches and initiatives like “Let’s Move” to reduce childhood obesity have gotten some traction, but progress remains slow and uncertain, according to the latest report by the Centers for Disease Control and Prevention (CDC). Overall, there is no significant change in the current trends, and so the battle for America’s health continues unabated. There is general agreement that more, much more needs to be done.

Demands for tougher regulation of industry and policies to influence the behavior of consumers have become louder in recent years, but we have not seen the results we had hoped for. In a recent op-ed articleNew York Times columnist Mark Bittman has faulted the current Surgeon General, Dr. Regina Benjamin, for being “missing in action” in the fight against obesity, especially childhood obesity. On this issue, he writes, “Benjamin, like most of her predecessors, is virtually invisible.” Even with regards to seemingly straight forward measures like curbing children’s exposure to junk food via advertisements on TV or banning soda sales from school campuses, the government remains inexplicably passive. Instead, it still lays most of the blame at the feet of the victims by overemphasizing personal accountability.

Voluntary commitments by food manufacturers and restaurant operators have not produced much success either, despite of ample promises to show more cooperation by making food labels less confusing, offering healthier alternatives on fast food menus, or limiting exposure of kids to food advertisements.

But there is another aspect to this discussion that is often neglected. It is people’s real life experience that is not taken enough into account. By this I don’t mean to lend credence to oversimplifying statements that people are responsible for their own actions and should not blame others for their demise. Those who read my columns and blog posts know very well that I am a strong supporter of many of the measures Mr. Bittman and others are proposing.

Asking folks to make better nutritional choices makes no sense if they live miles and miles away from food outlets that carry fresh produce or in neighborhoods where getting physical exercise is difficult because of safety concerns and lack of public facilities like bike paths and parks. It is also futile to make dietary recommendations that completely ignore financial limits or access to health education.

But still, no matter what we will try from here on in terms of legislation and policy making, changing individual behavior will always play a predominant role. Eating habits are rarely just about food. They are also about stress, anxiety, loneliness, boredom, addiction, past traumatic experiences, and more. By exclusively focusing on the quality and quantity of our food supply, we will not be able to really understand these concerns and make them part of the equation, as they need to be. As they say, all politics are local. And all health issues are personal.

Timi Gustafson R.D. is a registered dietitian, newspaper columnist, blogger and author of the book “The Healthy Diner – How to Eat Right and Still Have Fun”®, which is available on her blog and at amazon.com.  For more articles on nutrition, health and lifestyle, visit her blog, “Food and Health with Timi Gustafson R.D.” (www.timigustafson.com). You can follow Timi on Twitter and on Facebook.

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About timigustafson

Timi Gustafson, RD, LDN, FAND is a registered dietitian, health counselor, book author, syndicated newspaper columnist and blogger. She lectures on nutrition and healthy living to audiences worldwide. She is the founder and president of Solstice Publications LLC, a publishing company specializing in health and lifestyle education. Timi completed her Clinical Dietetic Internship at the University of California Medical Center, San Francisco. She is a Fellow of the Academy of Nutrition and Dietetics, an active member of the Washington State Dietetic Association, a member of the Diabetes Care and Education, Healthy Aging, Vegetarian Nutrition and the Sports, Cardiovascular and Wellness Nutrition practice groups. For more information, please visit http://www.timigustafson.com

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